The 3 Golden Rules of Improving Your Conversion Rate
January 29th, 2010Squeeze Pages are one of the most important areas of your IM business to get right. They need to convert well for you to stay in business. The European average conversion rate for Ecommerce sites is 2%. Think about how much you can increase your bottom line by just increasing the conversion rate of your squeeze page by 2% or 3%. This would be a huge benefit.
Most people make basic mistakes when it comes to constructing their squeeze page. They don’t follow the 3 golden rules:
1. Keep it simple - The page should be really simple. The user shouldn’t have to think for even a second on what they are meant to do. They should just know. This is a really important step.
2. Add WhiteSpace - Studies have shown that whitespace helps with conversion rate. Ensure the page is not cluttered.
3. Give Something Away of Value - You need to give users a reason to opt in to your offer.
You can get a lot more information on improving your conversion rate here
